Beauty of Joseon – Tradition Meets Science for Effortless Glow

At Seoul Skin Lab, we believe that great skincare doesn’t have to be complicated—it just has to work. That’s why we carefully curate brands that bring something unique, effective, and trustworthy to the table. Enter Beauty of Joseon—a brand that blends the wisdom of traditional Korean skincare with modern science to create elegant, minimal, and results-driven formulas.

Why We Chose Beauty of Joseon

Some skincare brands focus solely on trends, but Beauty of Joseon is rooted in centuries of Korean skincare knowledge. Inspired by Hanbang (traditional Korean herbal medicine), their products harness the power of natural ingredients like ginseng, rice, green tea, and honey—remedies that have been cherished for generations for their ability to nourish, brighten, and protect the skin.
But this isn’t just about tradition—it’s about results. Beauty of Joseon pairs these time-tested botanicals with modern skincare science (think niacinamide, propolis, and sunscreen filters) to create products that enhance your skin barrier, boost radiance, and keep your skin healthy in the long run.
Take their Relief Sun: Rice + Probiotics SPF 50+, for example. It’s lightweight, hydrating, and leaves zero white cast—proving that sun protection can feel as good as it is effective. Or their Glow Serum (Propolis + Niacinamide), a staple for anyone looking to balance oil production while keeping their skin luminous and hydrated.

Beauty of Joseon’s Philosophy

Gentle, Effective, and Rooted in Nature

What makes Beauty of Joseon stand out is how effortlessly elegant their products are. No unnecessary fillers, no overcomplicated routines—just clean, effective skincare that respects your skin and its natural rhythm. The textures are luxurious yet lightweight, the formulations are gentle yet potent, and the packaging? Minimalist and timeless, just like the philosophy behind the brand.

Why It’s on Seoul Skin Lab

We chose Beauty of Joseon because it represents everything we love about K-beauty: innovation, deep-rooted skincare traditions, and a commitment to healthy, glowing skin.
At Seoul Skin Lab, we’re not here to overwhelm you with countless brands—we’re here to bring you a curated selection of skincare that actually makes sense. Beauty of Joseon isn’t just about looking good today—it’s about nourishing and protecting your skin for years to come.
If you love skincare that feels luxurious yet effortless, Beauty of Joseon is for you. Because when tradition meets science, your skin wins.